Consumer services marketing and sales teams have a lot to get right to understand and change their targets’ behaviour at each key step in their paths to first purchase, repeat purchase, and loyalty.
Consumer services firms in varied verticals – financial services, sport, real estate, education, and more – turn to our team to help them produce outbound acquisition campaigns, drive more of the right customers to retail locations, run special and seasonal promotions, and execute customer onboarding, retention and upgrade programs.
At the strategy level, they enlist our analytics and research specialists to help them ask and answer the right questions about their customers and their performance, and to translate insight into better strategy, tactics, and performance.
In short, our clients value our multi-disciplinary expertise and our ability to help them achieve superior results.
OUR WORK FOR CONSUMER SERVICES FIRMS INCLUDES:
OUTBOUND ACQUISITION & PROMOTION
- Third party consumer lists: compiled and single source, offline and cross-channel
- Target data quality (NCOA, DNC, and more) and data enrichment (socioeconomic, demographic, and more)
- Targeting, data, programming, and production services for outbound campaigns
- Direct mail and cross-channel campaigns with customized or personalized landing pages (CURLs/PURLs), email, and social media integration
- Direct mail products and packages, standard to stand-out
- Advanced segmentation and personalization
EVENTS, DISPLAYS & SIGNAGE
- Retail office posters, signage, and displays
- Large format graphics, indoor and outdoor
- Seminar and special event signage and participant materials
- All forms of print collateral, high-volume to short-run to personalized
- Standard to luxury grade materials and treatments
- Dedicated online ordering portals
CUSTOMER ONBOARDING, EXPERIENCE & DEVELOPMENT
- New customer welcome premiums, surveys, and onboarding communications
- Post-purchase follow-up surveys
- First renewal and regular renewal campaigns for membership/club-based services
- Loyalty program promotions and communications
- Upsell and cross-sell campaigns, direct mail and cross-channel
- Tenure and purchase milestone recognition programs
MARKETING ANALYTICS & RESEARCH
- Test/experiment design for campaigns and tactics
- Customer insight and decision-support research design, implementation and analysis (data mining, customer surveys, focus groups, and more)
- Funnel and lifecycle analysis (acquisition, retention/churn, upgrade/cross-sell)
- Segmentation and personalization analysis and strategy
FIND OUT MORE
Download this overview of our work for consumer services firms and organizations in PDF.
CONSULT WITH OUR TEAM
Our marketing services team will help your marketing and sales teams to target and acquire more of the right customers, and to increase customer retention and lifetime revenue.
Our print and display services team has the expertise and capabilities to help you create the right print collateral, signage, and displays – and the online tools to simplify your ‘supply chain’ for these materials.
Contact us to talk about what you’re trying to achieve, and to find out how our teams can support yours.
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