Our Marketing Analytics & Research division is a small team of strategists, data analysts, and researchers working with marketing and fundraising teams hungry to better understand, predict, and change their audiences’ perceptions and behaviour.

The core tenet underlying our work is that knowing the right things about your customers or donors and their behaviour will make your acquisition, retention, and upgrade strategies and tactics more profitable – and more cost-effective. We help the teams we serve to ask the right questions, and to answer these through better data, analysis, research, modelling, and testing.

By design, our approach is collaborative, incremental, and focused on the specific challenges and decisions you face – to ensure we generate insight that translates into superior strategy, action, and performance.

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