Our Marketing Analytics & Research division is a small team of strategists, data analysts, and researchers working with marketing and fundraising teams hungry to better understand, predict, and change their audiences’ perceptions and behaviour.
The core tenet underlying our work is that knowing the right things about your customers or donors and their behaviour will make your acquisition, retention, and upgrade strategies and tactics more profitable – and more cost-effective. We help the teams we serve to ask the right questions, and to answer these through better data, analysis, research, modelling, and testing.
By design, our approach is collaborative, incremental, and focused on the specific challenges and decisions you face – to ensure we generate insight that translates into superior strategy, action, and performance.
OUR MARKETING ANALYTICS & RESEARCH SERVICES
CUSTOMER/DONOR DATA ENRICHMENT
- Name-based data enrichment (gender, ethnicity)
- Postal code based data enrichment (sociodemographic, household income, and more)
- Customer and donor profiling
- Transactional/behavioural data mining
- New customer path to purchase / funnel analysis
- Mini-survey, survey, focus group, and depth interview design, execution, and analysis
PERFORMANCE ANALYSIS & INSIGHT
- Post-campaign response and ROI analysis
- Tactical performance analysis
- Acquisition analysis
- Retention/loyalty and attrition/churn analysis
- Upgrade, cross-sell, and lifetime value analysis
TESTING & MEASUREMENT
- Test and testing program design
- Test targeting/programming and results analysis
- Single campaign and multi-campaign/longitudinal tests
- Single variable and multi-variable tests
- Test/control group splitting and balancing
- Scoring models
- Segmentation strategy
- Customer and donor persona strategy
- Personalization strategy
- Target scoring and selection
- Planning support for complex campaigns and tests
- Support for capture and integration of important data
“TRICO Evolution helped us to find real intelligence in our marketing data. As a result we were able to make better, more informed business marketing decisions. With TRICO Evolution we were able to understand exactly where to find our customers and how best to reach them.”
“Your data expertise and strategic approach is well ahead of the traditional approach and has improved our net revenue on just about every campaign we’ve done together. In addition, you’ve helped us communicate in a more direct, personal way with each of our donors, talking to them about the things they care most about.”
Manager, Fundraising Campaigns
Canadian Wildlife Federation
“We experienced a significant increase in donations from our appeal and exceeded our original goal. The ability that TRICO Evolution had to analyze our data in order to customize the mailing is what made all the difference. This valuable information will allow the Hospice at Maycourt to build on further appeals.”
Jana L. Rand
Fund Development and Marketing
The Hospice at Maycourt
DOWNLOAD THIS OVERVIEW
Download this overview of our Marketing Analytics & Research services in PDF.
CONSULT WITH OUR ANALYTICS & RESEARCH TEAM
Our focused, results-oriented approach to generating and applying marketing insight is a modest and indispensable investment for any ambitious marketing, communications, or fundraising team.
Contact us to schedule a discussion.
No subpages found.